ALD Automotive: Promoting the "responsible" use of vehicles amongst staff and customers **

Objectives:
  • encourage eco-driving,
  • protect people and protect the environment.
Priorities for 2009:
  • commercialise the ALD Bluefleet environmental offer (www.aldautomotive.com) and propose dedicated tools and services (fitting of particle filters , carbon offsetting, etc.),
  • ALD Bluefleet reporting for all clients.
Highlights in 2008:
  • launch of the ALD Bluefleet environmental offer,
  • ISO 14000 certification for ALD Automotive Sweden.
ALD Automotive is the full service leasing and vehicle fleet management arm of Société Générale Group. At the end of 2008, its fleet counted a total 786,512 vehicles in more than 39 countries around the world.
Its CSR policy is based around two core priorities:
  • the protection of people (road safety, theft, etc.): through prevention and greater driver awareness of road risks,
  • the protection of the environment consumption and CO2 emissions, etc.): through the renewal of the fleet with vehicles that produce less CO2, greater client awareness via the publication of guides and tips on the environmental consequences of vehicle traffic and the importance of vehicle maintenance and various other measures (carbon offsetting, fitting of particle filters, etc.).
In 2008, ALD Automotive launched its new environmental offer, ALD Bluefleet. Bluefleet is an "umbrella" offer that regroups all of the "green" products marketed by ALD Automotive subsidiaries. It helps clients identify the different environmental products and services on offer in each country and also gives them the opportunity to completely or partially offset the CO2 emissions of their fleets. Offsetting is calculated according to contractual mileage (through the purchase of carbon credits in partnership with orbeo since January 2008).
In February 2009, ALD Automotive offered its customer - association Agir, Soigner, Eduquer et Insérer (ASEI) rental for a new van to support transportation of disabled children.
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**As per our commitment under the Global Compact
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