With CITIZEN ACT, Societe Generale challenges students to "Invent The Bank of Tomorrow"
On 9 October 2009, the 4th edition of CITIZEN ACT, Société Générale's CSR Business Game will be unveiled to students attending business and engineering schools, and universities. Students throughout the world will be able to sign up on www.citizenact.com. The goal is to develop projects to "Invent The Bank of Tomorrow", and, if possible, bring them to fruition. In July 2009, Citizen Act obtained the CEL accreditation "Technology-Enhanced Learning" by the foundation EFMD (European Foundation for management Development). The CEL accreditation acknowledges that CITIZEN ACT is an international program which combines the educational world to the professional universe and gets a rich and innovative educational experience to the students who participate in it. Société Générale is the first World Bank to obtain this label. Moving on from last year's game, which brought together over 600 students from some thirty different countries (United States, China, Brazil, ...) across five continents, this 4th edition will be opened to a number of new countries, such as Cameroon and Côte d'Ivoire. The previous editions saw many ideas coming up :
- the FORCE (Foundation for Opportunity, Responsibility, Chance and Education) project in Romania which was to create a foundation to help young students, with high potential and social and economic difficulties, to develop. - the Eco-label project in 2008, from three students from the Business School in Algiers, obtained the third prize : to assess and reward eco-responsible companies according to qualitative and quantitative criteria. If a company is noted well, it would benefit from prime rates from the bank.